"Built to Last" explores what underlies the enduring success of visionary companies. It's not just about charismatic leaders or great product ideas, but about fostering a unique corporate culture and adhering to timeless principles that these companies embed at their core

"Outliers" delves into the factors that contribute to high levels of success. It challenges the traditional notion of the "self-made" individual, arguing that personal success is often shaped by factors beyond individual control, including culture, family background, and even birth timing.

"Good to Great" delves into the factors that differentiate great companies from good ones. Through rigorous research, Collins and his team identified several key characteristics that great companies possess, allowing them to make the leap from merely good to truly great.

"Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant by carving out a new market space, or "Blue Ocean," where a company can innovate and create new demand, rather than competing in an existing market, or "Red Ocean."