
The Culture Code – Daniel Coyle

The Five Temptations of a CEO – Patrick Lencioni
Title: The Speed of Trust
Author: Stephen M.R. Covey
Main Idea
The Speed of Trust explores how trust is a crucial, measurable asset that can accelerate success and improve relationships in business and life. High trust levels lead to faster decisions, lower costs, and stronger connections.
Key Points
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Trust Is a Competency, Not Just a Character Trait:
- Covey argues that trust can be learned, developed, and expanded through deliberate effort and specific behaviors.
- It is not simply about being honest, but about demonstrating consistent actions that build credibility.
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Trust Impacts Speed and Cost:
- Organizations with high trust experience increased speed in decision-making and execution.
- Conversely, low trust creates friction, delays, and higher costs.
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The Four Cores of Credibility:
- Integrity: Honesty and congruence between words and actions.
- Intent: Genuine motives and concern for others.
- Capabilities: Talents, skills, knowledge, and style.
- Results: Track record and performance outcomes.
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The 13 Behaviors That Create and Extend Trust:
- Covey identifies 13 specific behaviors such as demonstrating respect, creating transparency, righting wrongs, and delivering results that build trust systematically.
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Trust Taxes and Dividends:
- Low trust results in a “trust tax,” which inhibits collaboration and wastes resources.
- High trust generates a “trust dividend,” enhancing teamwork and reducing overhead.
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Restoring Trust When It’s Lost:
- Rebuilding trust requires acknowledging mistakes, apologizing sincerely, and making right what was wrong through consistent efforts.
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Self-Trust, Relationship Trust, Organizational Trust:
- Trust begins with oneself, extends to building trust in relationships, and ultimately scales up to the organization and society levels.
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The Impact of Trust on Leadership:
- Leaders who establish trust inspire loyalty and boost engagement, making teams more productive and resilient.
Review
- Covey’s book challenges the assumption that trust is intangible by providing actionable strategies to measure and grow it effectively. It stresses that trust is a critical economic driver and leadership skill, not just a soft virtue.
- The practical framework and 13 behaviors make it easier for readers to implement trust-building steps in their personal and professional lives.
Recommendation
- This book is ideal for leaders, managers, business professionals, and anyone seeking to deepen relationships and improve organizational performance through trust.